Operating Manuals

Operating Manuals - GSD Consultancy

Most businesses and franchise systems seriously under estimate the value of high-quality professional documentation. The truth is that this documentation is not only necessary to start a franchise, but done properly, can add value from the franchise sales process, training, operations all the way through an exit.

Through our affiliated company, Manual Makers we have written manuals for brands like Hudson Bay Companies, Mattel/American Girl, Popeyes, Stevie B’s, Flip Flop Shops, Moe’s Southwest Grill, Ross Dress for Less, Hyatt Hotels, Brinker International, Chili’s, Colgate as well as Facebook and Amazon.

Product List

  • Franchise Operations Manuals
  • Business Operations Manuals
  • Franchisee Training Guide/Program
  • Employee policy manual
  • Job Aids and Quick reference guides (menu builds; maintenance calendars; opening, mid-day, and closing checklists)
  • Recipes
  • Safe and Clean Playbook and Back of House Manuals
  • Emergency Response and Crisis Management
  • Audit and compliance documents
  • Site selection
  • Coaching: planning for the future, risk mitigation, and best practices
  • Branding Standards Guides
  • Local Store Marketing and Field Marketing Guides
  • Merchandising
  • Customer Service
  • New Store Opening
  • Construction and Vendor guides
  • Training guides, "Train the Trainer" programs, and e-Learning
  • Content/document management and governance to account for change and growth, remove redundancy and inconsistency, mitigate risk, leverage content, and improve efficiency
  • Content distribution systems

Customer Engagement/Support

  • We see our role as guides and support to avoid content chaos and confusion. Our goal is to always ship beautiful content
  • We have a well-defined process to ensure client products get launched
  • Quick-Start: four intensive consulting sessions, weekly progress updates
  • Tailor-Made: full support, high touch engagement with weekly calls, progress reports
  • Our goal: to engage deeply with our clients, support their growth long-term and become strategic partners to their success


  • Developed using content management to ensure future growth and easy scalability
  • High degree of quality assurance
  • True document consulting by people who understand franchising, the needs of franchisees and franchisors
  • Concisely written, clear and beautifully structured content that’s both pleasing to use and useful
  • Use of innovative technology for communication and project management